THE JOURNAL
Notes on performance beauty.
May 26, 2026 · 4 MIN READ
Meet the founder: building EMRI Beauty
EMRI was built out of a personal frustration: nothing on the market worked for the way I actually lived. Here's how a brand for active women became a category-defining performance beauty company.
READ MORE →May 19, 2026 · 4 MIN READ
Performance beauty: the case for makeup built for movement
Performance beauty is more than sweat-proof — it's a new luxury category built for the way women actually live, train, and move. Here's the case for it.
READ MORE →May 12, 2026 · 5 MIN READ
Why your makeup doesn't survive a workout — and what we're doing about it
Most cosmetics weren't engineered for sweat, heat, or movement. Here's why traditional makeup breaks down during a workout — and how performance beauty is rewriting the rules.
READ MORE →
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