SOMETHINGPOWERFULIS COMING.
Luxury beauty.
Built to endure.
© EMRI BEAUTY 2026
THE FOUNDER
Built by the woman she built it for.
Brenda Jones is a Houston mother of three daughters, all athletes — and a woman who has spent her life refusing to choose between strength and beauty. Between modeling, a career built around design, and years advising in sports, she kept meeting the same gap: luxury beauty that didn't hold up, and performance products that didn't feel like luxury. Nobody had built for the woman who lives in both worlds — at sixteen or at fifty. So she did.
EMRI is the answer she went looking for and couldn't find. Engineered to endure. Made to be worn. Built to last.
BRENDA JONES · FOUNDER & CEO
@EMRIBEAUTYQUESTIONS
Frequently Asked
- What is performance beauty?
- Luxury cosmetics engineered to endure sweat, humidity, and movement without compromising a prestige finish.
- Will EMRI makeup survive a workout?
- Every EMRI formula is built and third-party tested to hold through training, heat, and long days.
- When does EMRI Beauty launch?
- November 2026. The waitlist gets first access.
- Does EMRI offer discounts?
- No. EMRI rewards its community with access and early allocation, never discounts.
BE FIRST TO KNOW
Join the EMRI waitlist.
Early access, founders' offers, and the first look at launch.